Team

Gareth joined the company in 2002 as a production operator at 18 and has since taken on senior roles in both purchasing and sales. As Sales Director, he prioritized building strong customer relationships, a value he continues to champion as Managing Director. Since his appointment in 2019, Gareth has driven a 20% growth each year, ensuring the company’s continued success.

Outside of work, Gareth enjoys playing chess and working on house renovations, where his attention to detail and problem-solving skills shine.

Sophie is our creative Marketing & HR Director with 15 years experience. Her passion for building a brand & creating a first-class customer experience, has helped ASL grow into the trusted & reputable manufacturer that it is today. Sophie is a peloton fanatic and loves ski holidays. She is trying Snowboarding for the first time this coming season, so if you have any tips, send them her way!

As Operations Director at ASL, Oliver plays a key role in driving efficiency and excellence across the organisation. With a focus on continuous improvement, he ensures ASL maintains its high operational standards while fostering a collaborative environment for all teams.

Outside of work, he enjoys spending time with his family, cheering on Bolton Wanderers, and following Formula One. An avid golfer and budding sourdough baker, he enjoys exploring new hobbies. A lover of adventure, his favourite holidays involve snowboarding, combining his love for the outdoors with a thrill for speed.

Gareth is a skilled sales professional with a deep understanding of cable assemblies and wiring harness manufacturing. With hands-on experience as a Wireman and Production Manager, he has firsthand knowledge of the challenges our customers face, making him a trusted and reliable partner.

Outside of work, Gareth loves exploring the beautiful UK countryside with his family, often taking on the challenge of hiking the nation’s tallest peaks. This year, he’s climbing Snowdon to raise funds for local children, giving them the chance to experience the joy of summer camp. Gareth is also passionate about giving back to his community, actively volunteering at his local church and participating in various community initiatives.

Damien is our longest-serving employee, with an impressive 25 years at Assembly Solutions. He began as a production operator in 1999 and has steadily advanced to his current role as Technical Manager. With his extensive expertise in automotive wiring, Damien’s technical and leadership skills have been pivotal in the successful delivery of some of our most complex projects.

To relax, Damien enjoys preparing delicious vegan meals and experimenting with new recipes. He has a deep appreciation for the outdoors and cherishes spending time exploring nature with his family. In addition, Damien has a passion for Field Archery, which combines his love for precision and adventure.

John, our Sales Manager, joined the team in 2020, bringing over 40 years of industry experience. With a strong background in manufacturing and running his own electrical component distribution business, John is a true expert in cable assemblies and components. His extensive knowledge and expertise have been invaluable in supporting our customers and driving success across projects.

Outside of work, John is a dedicated Manchester City supporter who enjoys watching their matches with a pint of Guinness in hand. His enthusiasm for football reflects the same energy and passion he brings to his work every day.

Eric brings a wealth of experience across various manufacturing industries and is recognised for his leadership, approachability, and commitment to occupational health and safety. With a strong passion for quality, innovation, and customer-centric culture, he also champions psychological health and employee development in the workplace.

Outside of work, Eric, being a food lover, enjoys a good home-cooked meal and dining out. A fan of high-performance cars, his favourites are the Ferrari F355 and BMW E60 V10 M5. In his downtime, Eric enjoys cycling, swimming, academic reading, and watching the iconic 1980s Miami Vice series.

Rob is a dedicated and highly experienced member of the ASL team, with 22 years of service and an exceptional 21 years of perfect attendance. Starting as a production operator in 2003, Rob has been integral in driving operational efficiency through lean manufacturing and managing key machinery investments. As head of the engineering department, he ensures the smooth running of all machinery services and tooling calibrations.

Outside of work, Rob is an avid F1 fan and enjoys cheering on his daughter, Daisy, who is plays football for Blackburn Rovers U14’s Girls Academy.

Stephen is our Production Manager who brings a valuable wealth of knowledge and experience to the team with his 20+ years in the electronics industry built on his drive and passion for continuous improvement, waste elimination and streamlining processes. His broad operations knowledge will only strengthen ASL moving forward.  His role covers managing 23 cable assembly operators, overseeing build, quality, test & inspection.

When he isn’t busy on production, Stephen enjoys his running, playing football, cooking and downtime with his wife and young family.

Aubrey is one of our Production Manager, bringing an incredible 40 years of experience in the electronics industry to the team. His expertise is instrumental in leading his team whilst driving continuous improvement to enhance operational efficiencies.

When he isn’t busy on production, Aubrey enjoys walking, swimming, and motorsports, along with spending quality time with his family, including his stepdaughters and three grandchildren. He is also a passionate supporter of various charitable events and causes, always eager to give back to the community.

Amanda is a qualified and experienced Accounts professional who has been a vital part of the ASL team for over 10 years. She oversees all financial transactions and ensures accurate monthly P&L reporting, supporting the company’s efficient financial operations. Her extensive expertise in accounting makes her a key contributor to the company’s success.

When Amanda isn’t focusing on finance, she enjoys nurturing her garden and creating a peaceful, beautiful home.

Susan is our Purchasing & Planning Manager here at ASL, where she is responsible for overseeing the supply chain and managing production planning. With 35 years of experience in purchasing, she ensures that pricing, quality, and delivery schedules meet commercial expectations, contributing to ASL’s success in maintaining a competitive edge in the industry.

Away from work, Susan loves to travel, enjoying discovering new destinations and cultures. She has also been practicing yoga for 37 years, finding balance and relaxation through this lifelong passion.

Gary brings 45 years of invaluable experience in the Electronics and Cable Assembly industry. Since joining us in 2017, his vast knowledge has greatly enhanced our ability to win new business, guiding customers through project design development while ensuring a smooth transition from engineering to production.

Gary is a devoted grandfather who enjoys hiking and rock climbing, embracing the challenges of the great outdoors. A lover of rock music, he also finds joy in attending live performances.

Adam is our Sales Estimator with over six years of experience at the company. Specialising in cost analysis and process optimisation, he plays a crucial role in maintaining business relationships and securing new opportunities. Adam’s expertise in cost structures and his ability to streamline processes make him an asset to the team. Adam is currently furthering his studies in Leadership & Management.

When Adam is not at work he loves following his favourite sports particularly football, basketball, Formula One, and darts and you may often find him unwinding with friends at his local pub.

Carly joined ASL as a Production Operator in 2022. With over 10 years of sales experience back home in Hong Kong, Carly was the perfect fit to join our growing Sales Team in 2023. Carly is dedicated to providing outstanding service by managing customer orders with precision. She thrives on building relationships, visiting customers, and identifying additional service opportunities.

Carly is a passionate foodie, particularly fond of desserts and Japanese cuisine. In her free time she loves to experiment in the kitchen, cooking dishes from different global cuisines. Carly also enjoys traveling to new destinations with her daughters, creating lasting memories along the way.

Sammy recently joined Team ASL, bringing over 10 years of business development experience. He collaborates closely with the sales team, playing a key role in driving the company’s growth. Known for his creativity, open-mindedness, and eagerness to learn, Sammy tackles challenges with fresh ideas and a positive outlook.

Originally from the vibrant city of Hong Kong, Sammy’s cheerful personality shines through his signature smile, inspired by the animations and comics of his childhood. In his free time, he enjoys playing football and unwinding by watching animations on the weekends.

Michele is bright, bubbly, and the fastest typist you’ll ever meet! She’s dedicated to delivering top-notch customer service, ensuring every task she handles is completed to the highest standard. Her role is as varied as it is essential, from processing customer orders to managing enquiries with her signature enthusiasm and efficiency.

When Michele’s not at work, she enjoys baking delicious cakes and cherishing time with her granddaughter, Emily. During the summer, she loves watching Wimbledon with a refreshing glass of gin. Her other hobbies include bike riding, losing herself in a good novel, and knitting.

Melania (Mel) is a dedicated professional with over 7 years of experience at ASL. Starting as a Production Operative, she quickly advanced through roles in the Quality Department before becoming a supervisor. Known for her meticulous attention to detail and strong commitment to quality, Mel transitioned into the role of Production Planner in February 2025, where she continues to contribute to ASL’s success.

Outside of work, Mel enjoys unwinding with a game of pool, embracing the friendly competition it offers. She also loves relaxing with a good TV series. Additionally, Mel enjoys going for walks, whether it’s exploring new trails or simply taking in the fresh air and calming scenery.